Having reinforced the businesses position as the UK’s leading premier bar operator, and following the continued success of its £10 million pound investment in its Evolution programme for the Revolution brand, Inventive Leisure has that it will be changing its name to ‘The New Inventive Bar Company.’
The new name is designed to better reflect the high end transformation of its bars, a wider range of trading hours, extensive new drinks offering – supported by a new food menu and service standards.
The business has re-organised its 71 bars into three operating companies as follows: Revolution Bars Limited, Revolución De Cuba Limited and Nightjar Bars limited.
Nightjar Bars will operate 11 Revolution Bars which will be de-branded over time and operate under a local non-branded format. Carl Anderson has joined the Group as Operations Director to run the Nightjar business. Anderson was previously with the Rank Group Luminar and Yellowhammer.
Mark McQuater, CEO, The New Inventive Bar Company comments: “The Group is committed to growth and the re-organisation of our bars under operating companies will allow us to continue our strategic growth plans at pace across the business.”