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Innocent’s super smoothies to attract new consumers

By James Russell: Innocent’s super smoothies to attract new consumers

March 12, 2014

Innocent is launching a range of brand new super smoothies, functional health drinks that are also the healthiest drinks Innocent has ever made. The super smoothies each combine the nutritional power of fruit and veg with seeds, botanicals, vitamins and minerals to make a refreshing option that is both tasty and healthy. 

Each of the drinks in the range has a unique and specific health claim meaning innocent can offer customers a delicious smoothie with added health benefits when they need it most.

The super smoothies can be found in three different recipes:

Defence: With mango, pumpkin, Echinacea, flax seeds and vitamins C, D3 & zinc, the defence smoothie is here to make sure white blood cells remain healthy, so they’re able to keep the immune system functioning properly, helping keep germs and bugs at bay.

Energise: Strawberries, cherries and guarana have been combined with flax seeds and vitamins C, B1, B2 & B6 to make Innocent’s most energising smoothie ever. It’s the combination of vitamins B6, C and niacin that help the body to release energy from food, and help make sure it’s full of beans and raring to go.

Antioxidant: the antioxidant super smoothie is a delicious, refreshing blend of kiwi, lime and wheatgrass with flax seeds and three powerful antioxidants: vitamins C, E and selenium. These help keep cells fresh, healthy, and working as they should.

Dave Pickup, innocent UK MD, says: “We have been making smoothies for 15 years now, and are always looking for new ways to excite and invigorate the category.  Our innovative new super smoothie range is for those drinkers looking for more from their drink.  We think they will appeal to existing innocent drinkers, but also believe the range will help bring new consumers in to the category and the innocent brand.”

The brand new nutritionally powered super smoothies are all under 250 calories, and can be found in stores nationwide from April with an of RRP £2.35.

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