The UK’s largest on-trade drinks show, Imbibe Live, has announced it is working with world-renowned cocktail guru Ryan Chetiyawardana (AKA Mr Lyan) to continue to develop its acclaimed programme of inspirational spirits and cocktail features.
Mr Lyan will work closely with the Imbibe team, as well as the magazine’s regular drinks contributors, to develop compelling content and a programme of world-class demonstrations, tastings and masterclasses, featuring the best names in the drinks industry.
With his experience as a multi-award-winning mixologist, Mr Lyan was formerly Creative Director of Worship Street Whistling Shop, where he created one of the most inventive cocktail menus in the world. He recently opened the ground-breaking White Lyan in Hoxton, the first bar to use no perishables.
Mr Lyan commented, “Being an ambassador for Imbibe Live gives me an enormous sense of pride. I’ve worked with Imbibe magazine and Imbibe Live many times in the past, but this is a unique opportunity to help the organisers further evolve their spirit and cocktail offering and tell them what the industry really wants to see.”
Imbibe Live attracts some 10,000 drinks professionals to the show each year, including the best known names in the industry. It is a must-attend event for anyone looking to source new drinks, find out the latest trends and further their knowledge. It also provides a unique opportunity to network and catch up with friends and peers.
Imbibe Live 2014 will feature an extensive programme of spirits and mixology seminars, demonstrations, masterclasses, competitions, tastings and training sessions within the Shake It!, Taste Zone, Liquid Profits, Training Zone and Centre Stage theatres. The programme will address all levels of knowledge and experience and provide sessions aimed at bartenders, bar managers, experienced mixologists, publicans, key managers and pourers looking for inspiration as well as classic and general training.
Imbibe Live builds on the enormous success of Imbibe Magazine which fosters its relationship with the on-trade through a constant programme of highly-respected tastings, events, and competitions throughout the year.
For further information on Imbibe Live 2014, feature zones, who should visit and quotes, visit www.imbibe.com/live