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Holiday Inn Darlington North implements IHG open lobby concept

By James Russell: Holiday Inn Darlington North implements IHG open lobby concept

March 3, 2014

Dominvs Hospitality, the Hospitality arm of the Dominvs Group, today announced its grand opening date for its Holiday Inn Darlington North Hotel.

The Holiday Inn Darlington North hotel is the fourth hotel to implement the innovative IHG (InterContinental Hotels Group) open lobby concept in Europe.

The transformation of their 80-bedroom hotel in Darlington involved the conversion of the traditional hotel lobby by combining the front desk, restaurant, bar, lounge area and business centre into one open, cohesive space, while refreshing the design to give it a more contemporary feel.

“The notion was conceptualized by understanding how people use space at home in order to give guests the most flexibility, whether they’re looking to eat, relax, work, or have fun in one integrated space” says Preet Ahluwalia, Director of Dominvs Hospitality.

The novel concept also offers a new dynamic dining experience for local residents to enjoy great food in a relaxed atmosphere. Guests can order from the all-day dining menu or have a drink in the bar with friends and colleagues.

In addition to the ample informal meeting space and comfortable seating options, the hotel now proudly serves Starbucks coffee, giving guests the flexibility to eat in, eat out or enjoy take-away items in their rooms.

Patricia MacInnes, General Manager at Holiday Inn Darlington North says: “The Holiday Inn open lobby concept is a fresh offering which combines the various guest experiences in a brand new refreshing way. It is a casual, unpretentious space designed to make everyone feel welcome whether travelling alone or with a group, with kids or with colleagues.”

The Holiday Inn Darlington site opened on Friday 28 February 2014.

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