Greggs has launched its new ‘Greggs Rewards’ mobile payment app designed to reward its customers for their loyalty whilst making shopping across its 1,700 shops more convenient, quicker and easier.
No separate card needed
The new rewards app is the first entirely digital loyalty scheme launched by a UK food-on-the go retailer that eliminates the need for customers to carry a separate loyalty card or their wallet when they shop.
By registering for a Greggs Rewards account via the app or online at www.greggs.co.uk, customers can top up their accounts with any amount from £5 to £50 using their debit/credit card or with the added safety and simplicity of PayPal, allowing them to pay securely in-store with their smartphone.
Rewards
Greggs Rewards will not only allow customers to pay swiftly for their purchases, but also reward them with exclusive treats and rewards built in to the app.
These offers include a free Greggs breakfast when opening an account with at least £20, hot drink incentives (e.g. buy 7 coffees get your next free), a birthday treat and a monthly prize draw for the chance to win an i-Pad when shopping using Greggs Rewards.
Furthermore, PayPal is also giving the first 10,000 Greggs customers a free £5 bonus credit to spend when they sign up and register for auto-top up with PayPal.
Simple but rewarding
Roger Whiteside, Greggs Chief Executive said: “We are really excited to announce the launch of Greggs Rewards across the UK. We’ve spent a lot of time talking to and listening to our customers and have found through extensive consumer testing in the run up to the launch, that a simple but rewarding scheme is something that they want to fit with their on-the-go lifestyles.
“Customers can quickly pay for their favourite food and drinks via their smartphone, to be rewarded with exclusive, personalised offers and free tasty treats which we will continue to introduce and develop throughout the forthcoming months. We hope the app makes life a little easier whilst more rewarding for our customers.”
Greggs Rewards was supported by integrated agency STEEL London in partnership with Eagle Eye whose proprietary network enables safe and secure digital voucher issuance and redemption. The digital solution removes the need for paper vouchers or plastics cards, making for a seamless shopping experience that eliminates fraud whilst the payment mechanism has been provided by PayPal and UPG.
For more information about Gregg’s Rewards click here
About Greggs
Greggs is the UK’s leading bakery food on the go retailer with approximately 1,700 shops nationwide and serving over six million customers a week in Britain.
Expert bakers for 75 years, Greggs specialise in daily fresh shop-made sandwiches on Greggs baked bread, and savouries baked off fresh in the shop ovens throughout the day, including the iconic Greggs sausage roll. These lines are complemented by coffee, a wide range of muffins, cupcakes and other confectionery.
Greggs has ten regional bakeries around the UK, supplying fresh bakery food to its shops in that region.
For more information about Greggs click here