In a move that demonstrates the growing influence of social media, Greene King is launching two new training courses to help licensees in its tenanted and leased estate develop a stronger social media presence for their pubs.
A workshop for Business Development Managers (BDMs) will build understanding about the benefits of social media for communicating with customers, building loyalty and raising awareness, so BDMs can inspire and inform licensees to use these channels to their advantage.
How to build a community
The day course will cover how to build a community with engaging content on Facebook and Twitter to enable BDMs to support their licensees in doing so. The training is brought to life with case studies of pubs that demonstrate best practice. The social media training will also provide useful measuring and reporting tools to allow BDMs to identify those licensees who are in need of extra help in capitalising on the business opportunity presented by social media.
Greene King is also launching a ‘Marketing through Social Media’ workshop directly for its licensees. This course will explore recent developments in social media, as well as offering advice on choosing the right approach for their market and drawing up tailored campaigns for their pub.
Incredibly powerful marketing tool
Clive Chesser, business unit director for Greene King Pub Partners, said: “Social media is an incredibly powerful marketing tool for pubs. Many of our licensees already have a social media presence but as it’s a constantly evolving area we wanted to provide training to bring them up to speed with the latest developments. This course is designed to ensure licensees are using social media efficiently and effectively to promote their pub and enhance their relationship with their customers in order to grow their business.”
The course will also be rolled out to Greene King’s managed estate later this year.
About Greene King Pub Partners
Greene King Pub Partners operates c. 1,300 tenanted, leased and franchised pubs across England, Wales and Scotland. The diverse estate ranges from traditional British pubs serving real cask ale to Michelin-starred pubs and high street bars. Tenants are given comprehensive training and receive unrivalled support from the best Business Development Managers in the business.
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Greene King, the pub retailer and brewer, was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It currently employs 22,000 people across its main trading divisions: Retail, Pub Partners and Brewing & Brands.
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