Caffè Nero has chosen Boston as its entry point into the United States. Caffè Nero will open its first store in downtown Boston, near Boston Common, in late April. Caffè Nero offers premium, espresso-based Italian coffee, blended and roasted in its roasting facility in South West London, and a warm and authentic European coffee house atmosphere.
Caffè Nero has in the last 6 years been expanding into Europe, but is now moving for the first time into North America. This move also means Caffè Nero will be operating in five international territories, which include Poland, Cyprus, Turkey and the Middle East. Caffè Nero currently has more than 550 coffee houses in the UK and 82 coffee houses internationally.
Caffè Nero has become one of the best recognised and most admired coffee house brands in the world. Over the years, the European brand has won many accolades for the quality of its coffee and the overall Caffè Nero experience, most recently winning ‘best tasting coffee’ on the high street by independent consumer magazine Which?. Its success is replicated across Europe with the brand performing well in all territories in which it operates. Most recently, in 2013 Green Caffè Nero was voted “the best independent coffee shop brand in Poland” as part of the Food Business Awards.
Of the expansion, Gerry Ford, Chairman and Founder of Caffè Nero said: “We look forward to introducing Caffè Nero to U.S. coffee-drinkers, and becoming part of the Boston community. America has for some time been a destination we have been interested in exploring and we feel now is the right time to slowly enter the market. I used to live in Boston and I love the place. It is such a beautiful, vibrant city, with a long tradition of being closely linked with Europe and we believe there is a good fit between the city and Caffè Nero.”
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