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Accor expands with Mercure Sheffield Parkway hotel

By James Russell: Accor expands with Mercure Sheffield Parkway hotel

March 27, 2014

Accor, the world’s leading hotel operator and market leader in Europe, has entered into a franchise agreement with Dominvs Hospitality to open the Mercure Sheffield Parkway hotel.

Formerly the Aston Sheffield hotel, the 78-room hotel is located in the heart of the Sheffield Business District, just 4 miles from Sheffield city centre and within a stone’s throw of Meadow Hall Shopping Centre.  The hotel is well equipped with a bar and restaurant, event and meeting facilities, secure parking and free Wifi.

Thomas Dubaere, Chief Operating Officer Hotel Services, Accor UK & Ireland said: “We are very pleased to welcome the Mercure Sheffield Parkway hotel into the rapidly growing Accor network.  The signing of this hotel is proof of the confidence in our Hotel Services offer as brand franchisor and proves that independent hotels are attracted to the strength of our distribution services and brands.”

Mercure prides itself in being the only midscale hotel brand that combines the strength of an international network, with a strong quality commitment and individualised local touches. The Mercure Sheffield Parkway hotel joins a network of 74 Mercure hotels in the UK and 758 Mercure hotels worldwide.

About Mercure

Mercure is the midscale non-standardized brand of Accor. Mercure hotels, which are unique because they are rooted in their local communities, share common quality standards and are driven by passionate hoteliers. Each establishment offers an authentic experience for both business and leisure travellers. The Mercure network consists of 732 hotels in 50 countries around the world and represents a real alternative to standardized or independent hotels. Mercure also offers high expertise professional and digital platforms.

For more information click here

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