Visa Europe and WorldPay have announced that wagamama customers will soon be able to make purchases online using the V.me by Visa digital wallet service.
wagamama, the pan-asian restaurant chain, has over 100 restaurants in the UK. In addition to restaurant dining, wagamama also offers take-out services available via phone, online, in person and, more recently, via the wagamama iPhone app. Customers buying online will now be able to pay quickly and easily using V.me by Visa.
V.me by Visa, the digital wallet service developed by Visa Europe, offers consumers simple, secure online payments. It is designed to further increase consumers’ confidence in shopping online by enabling them to make purchases without sharing their card details with the retailer. wagamama will be joining 4,000 merchants already using V.me by Visa to give customers a fast and safe online shopping experience.
Important development to wagamama ecommerce platform
Richard Tallboy, Director of Business Development, wagamama, said: “The launch of V.me by Visa marks an important development to our ecommerce platform. Our customers are increasingly ordering their wagamama take-out online and we are confident that V.me by Visa offers complete reassurance that payments are handled safely and securely. As consumers become ever reliant on their “digital wallets”, we feel it is important to be partnering with an established and trusted brand like Visa. It is essential to us that our loyal customers enjoy a hassle-free and seamless take-out experience.”
Shift in consumer purchasing behaviour
An in-depth new report by WorldPay, providing global insight into alternative payment methods, found that by 2017, online payments via e-wallets such as V.me by Visa will equal credit and debit cards in popularity. Floris de Kort CEO, WorldPay’s e-commerce division, said: “Shoppers are increasingly demanding more payment options; as an early adopter of V.me, wagamama is gaining an edge over competitors by ensuring it is ready for this shift in consumer purchasing behavior.”
V.me by Visa began its phased launch in November 2013, with Nationwide Building Society the first issuer to offer the service in the UK. Other major issuers will launch soon.
About V.me by Visa
V.me by Visa is a pan-European digital wallet service developed by Visa Europe. It makes online shopping simple and secure by removing the need for consumers to enter their card numbers, expiry dates and other personal details every time they make a purchase with an online retailer. V.me by Visa is designed to deliver an improved and streamlined online shopping experience. The V.me by Visa digital wallet can be accessed through the internet browser on a PC, laptop, tablet or smartphone. The service will be made available through Visa Europe’s issuing members and consumers will be able to put any card from a major scheme into the wallet, regardless of the card issuer or payment scheme.