Lifestyle Hospitality Group CEO James Eyre is celebrating signing a contract with a new Master Franchisee for Tiger Bills for the London area on 30 January – as well as agreeing heads of terms with a major hotel in India.
The new Master Franchisee for the London area, whose name is yet to be revealed, has extensive experience in running multiple franchisees and is keen to get started. He plans to open nine Tiger Bills restaurants in the London area over the next three years and is actively seeking both sub-franchisees and suitable real estate sites to make his vision a reality.
Part of Tiger Bills’ ambitious expansion plans, this news follows the successful launch of Tiger Bills in Birmingham – the first place in the Midlands to welcome the unique Bar-Wok-Grill neighbourhood dining concept – and also follows openings in Whitley Bay and Consett in the North East in 2013.
Meanwhile Tiger Bills is set to open another restaurant in the Midlands, taking its successful offering to the vibrant city of Worcester.
James Eyre comments: “This is a major deal for the Tiger Bills Franchise team. We are really excited about bringing the East meets West brand to the Capital. Recent launches elsewhere in the UK have proved the popularity of the cuisine and overall dining experience offered by the Tiger Bills brand, with over 200 people at Consett’s launch and it was also fully booked at weekends immediately after.
“To ensure every new franchise is a success, we have developed a comprehensive start-up and ongoing support package. We know that to be a successful franchisor and to keep the Tiger Bills brand alive, it is essential that our franchisees thrive.”