For the second year in a row, The Crown Pub in Henlow, Bedfordshire has officially claimed the title of ‘Best Independent Pub/Restaurant Chips’ in the UK, at the Choice Chip Awards 2014.
As voted for by loyal customers, the competition, which is held in recognition of Chip Week 2014 (17-23 February), saw over 900 pubs, restaurants and chip shops competing for the hotly contested title and the chance to be crowned the nation’s ‘Chip Champion’.
A record breaking 62,983 votes were cast by loyal customers both online at www.chips.lovepotatoes.co.uk and through voting cards placed in participating chip shops, pubs and restaurants.
Run by Potato Council, the Choice Chip Awards reward the tastiest chips being served in the UK. And, after scooping last year’s champion title, The Crown went on to claim the highly coveted ‘National Champion’ title once again after topping the public voting system and serving perfect portions of freshly cooked chips.
Stu Baker, Chip Week campaign manager for Potato Council, said: “We’ve had a fantastic response from independent pubs and restaurants keen to get involved in this year’s Chip Week and make the most of the opportunity to drive sales. From running promotions to raising money for charity, foodservice outlets across the country are pulling out all the stops to champion the mighty chip!
“This year’s Choice Chip Awards has been a resounding success; over 62,000 votes were placed which is the highest number ever. That just goes to show that customers are keen to support their local pub, restaurant or chip shop and give them the recognition they deserve for serving a perfect portion of freshly cooked chips.
“With Chip Week 2014 officially underway, now’s the time to shout about your tasty chip offerings and any promotions and events you have planned.”
For more information regarding Chip Week click here