The Sheraton Grand Hotel & Spa, Edinburgh has launched a “Mammoth” package to entice the lucrative PANK (Professional Aunts No Kids) demographic with luxury accommodation and tickets to the Mammoths of the Ice Age exhibition.
The PANK trend – currently hot in the US where around 42% of women up to 44 years old do not have children – is generally reflective of women choosing to have children later in life, or not at all, but who enjoy a close relationship with relatives’ children. Travel firms in the US have become increasingly aware of the power of the PANKs, with their love of travel and levels of disposable income.
The Sheraton ‘mammoth’ package
It’s a trend that’s set to grow in the UK and the Sheraton Grand Hotel & Spa has partnered with National Museums Scotland to offer PANKs an opportunity to get up close with woolly mammoths and share quality time and experiences with their cherished nieces and nephews.
The Sheraton Grand’s package includes accommodation in a luxury bedroom, tickets to the Mammoth of the Ice Age exhibition, unique in-room amenities including a chocolate Mammoth lollypop with a Mammoth milk-shake, plus a Mammoth badge, wall planner and activity leaflet.
Mammoths of the Ice Age exhibition
The Mammoths of the Ice Age exhibition has travelled to the National Museum of Scotland for the first UK showing of this interactive and family-friendly exhibition before it arrives at the Natural History Museum in May 2014. This major exhibition explores the remarkable animals of the Ice Age and showcases an extensive collection of significant objects from this era, from real woolly mammoth hair and preserved dung to rare mammoth fossils and enormous life-size replica models.
The exhibition, which runs until 20th April 2014, is accompanied by a series of fun events and activities for children at the National Museum of Scotland. Activities include mammoth music and dance workshops during February Half Term and Trunks and Tales themed story sessions on Saturdays and Sundays throughout March.
At the end of a fun-filled day, the children can flop on their Sheraton Sweet Sleeper Bed and chill out with their favourite movie.
Unique experience to appeal to the PANK demographic
Tristan Nesbitt, the General Manager at the Sheraton Grand said: “We have created a unique experience that is sure to appeal to the PANK demographic. Our Mammoth Package will provide a fascinating experience for the children while their aunt can enjoy the relaxing facilities at the Sheraton Grand Hotel & Spa, ensuring happy memories that will last a lifetime.”
The Mammoth Package starts at £205 per room per night which includes twin-bedded accommodation, special in-room amenities and access to the swimming pool in One Spa. Special family highlights include a complimentary late check-out (up to 4pm), a complimentary children’s in-room movie, and kids under 12 eat free in One Square. As an added incentive, the hotel will offer a 50% discount on a second room that is booked for a family. The ticket costs for the Mammoths exhibition will be added on at point of reservation (starting at £9 per adult and £6 for children, aged 5-15).
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Sheraton Grand Hotel & Spa, 1 Festival Square, Edinburgh EH3 9SR