Nathalie Pomroy has been promoted to the newly-created position of Marketing Director, Retail, McDonald’s UK in a sign of McDonald’s determination to maintain and increase its strength in the UK market.
In addition to leading the business’s marketing planning process and the food, beverage and value marketing teams, Nathalie now has additional responsibility for field marketing and merchandising. Nathalie reports to Alistair Macrow, Senior Vice President, Chief Marketing Officer.
Mc Donald’s UK business has been enjoying strong sales and revenues, in contrast to weaker recent performances in some European markets.