With only 6 grams of fat in a Dum Dum Raspberry Preserve Doughnut compared to the traditional 17 grams of fat in a classic American jam donut, Dum Dum Doughnuts are the new British Artisan brand launching the world’s healthiest doughnut.
Bringing their version of New York’s Celebrity-fuelled Cronut craze to the UK, Dum Dum Doughnuts are freshly baked, (not fried), handmade, and significantly lower in fat – thanks to their traditional patisserie-based baking process, so unique it is patented in both Europe and the US.
Amongst Dums Dum Doughnuts hand baked selection is the world-famous Dum Dum Cronut, as well as the Baked Croissant Doughnut; a creation exclusive to Dum Dums.
World’s first ever healthy doughnut brand
Creator, patisserie owner and artisan chef Paul Hurley, 32, is the Brit behind the world’s first ever healthy doughnut brand. Also known as ‘The Doughnut Man’, Paul started his career more than 15 years ago working for a number of high-profile doughnut brands. Through business deals with several leading supermarket and coffee chains, Paul got an idea of ‘The World’s Best Doughnut’. In 2011 – eleven years after he set about perfecting a doughnut low in fat, using only natural ingredients and yet uncompromising in irresistible deliciousness- the world’s healthiest doughnut brand, Dum Dum Doughnuts, was born after design by Paul and his team of professional artisan Donuttiers.
Following their unprecedented success at Westfield Stratford Shopping Centre during the latter part of 2013, Dum Dum Doughnuts are readying to take London by storm later this month when they launch the first ever Donutterie in Box Park, Shoreditch.
The Cronut craze has been unparalleled in NYC, but it’s taken the Brits to do it better. Will you be checking them out at Box Park?