Coinciding with Facebook’s tenth anniversary, London-based bar & restaurant group Drake & Morgan has launched its very own Facebook Booking App to make bookings seamless with customers’ online social networking.
Two-way responsive reservations system
Helping to create an integrated, one-stop experience for customers – from updating a status and uploading a photo to booking a table and sharing a reservation with friends – Drake & Morgan has installed the app on each of its individual venue pages.
For customers, this means a responsive reservations system with tables that can be booked quickly and easily in real-time via computer or mobile device.
For Drake & Morgan, the app allows the group to track all reservations from Facebook, communicate with each customer on a personal level and increase its reach when bookings are shared on their walls.
Lisa Yearwood, Head of Marketing at Drake & Morgan, comments:
“We’re hugely excited to launch the Drake & Morgan Facebook app on such a historic day for Facebook! And it’s a milestone for the way Drake & Morgan will use technology in the future, too.
“But this is just the beginning for us; the next stage is to reward customers with personalised offers and more via the app, and to give them further insight into the growing Drake & Morgan family.”
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