Booking.com, the world’s number one accommodation site, is launching its first European brand campaign starting with the UK, due to increased buoyancy in the UK market, which has outstripped the rest of Europe.
It follows rising demand from savvy British bookers who are the site’s most frequent users globally, whether booking for a trip at home or abroad.
Booking.yeah
Booking.yeah, the company’s first-ever brand campaign in the UK, launched with television commercial ‘Booking Epic’, which dramatizes the quirky things that people love about their accommodation stays. The ad was first broadcast on the evening of 16 February across UK media channels.
With over 9 years experience in the UK market, and the knowledge gleaned through a billion guest nights booked worldwide, Booking.com is ideally placed to understand what UK bookers need, and what visitors to the UK are looking for.
Britons take booking very seriously
Paul Hennessy, booking.com Chief Marketing Officer, says: “Britons take booking the right accommodation, whether for holiday or business, very seriously. We know that they take longer to plan their accommodation to make sure they get it right. Our campaign shows we care as much as they do about making the right choice on accommodation.”
Increasing demand for UK accommodation
Booking.com is experiencing increasing demand from domestic and international consumers looking for accommodation in the UK, helping British accommodation owners reach more customers at home and abroad. In the last year alone over 3,000 UK properties have joined the site. Booking.com is able to track accommodation endorsements to identify what travellers’ value most in British accommodation.
Hennessy adds: “We looked into consumer travel insights globally and we found that the accommodation really sets the tone for the trip. When it’s wrong, the trip starts off on a bad note that is so difficult to recover from. But when it’s right, it transforms the whole experience.
“With its lowest price guarantee, pay after your stay, over 25 million verified and unedited guest reviews, combined with customer service in 41 languages, UK bookers can rest easy knowing that they are making the best possible choice for their accommodation. And if they change their mind, bookers can take advantage of Booking.com’s free 24-hour cancellation policy.”
Click here to view and link to the “Booking Epic,” film created by Wieden+Kennedy Amsterdam.
About Booking.com
Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 41 languages, offers more than 424,000 hotels and accommodations in 195 countries, features over 25 million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe.
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