TripAdvisor, the world’s largest travel site, has reached a new user-generated content milestone making it the first travel site to offer consumers 150 million reviews and opinions – a 50 percent increase year-over-year.
TripAdvisor collects more than 90 user contributions a minute that allow travellers worldwide to make informed decisions based on the personal experiences of other travellers. More than two billion unique worldwide visitors a year visit TripAdvisor to research, plan, and book their travel at more than 3.7 million accommodations, restaurants, and attractions.
More than 500 million people worldwide are also able to view TripAdvisor ratings, reviews, and opinions on the websites of almost 1,000 brands every month. Partners include hotel groups such as Wyndham and other leading online travel suppliers.
150 millionth piece of content
The review celebrated as the 150 millionth piece of content posted on TripAdvisor was written by TripAdvisor member Erin S. after a Valentine’s Day weekend retreat with her husband. It’s the first review she has written on TripAdvisor. The review titled “A warm and inviting retreat…you’ll want to return!” is of the Cameron House Inn, a bed and breakfast in the Outer Banks of North Carolina, United States.
The power of a review
“Fourteen years ago, TripAdvisor saw an opportunity to help travellers help each other make informed travel decisions by sharing their first-hand experiences, reviews, and photos,” said Steve Kaufer, co-founder and CEO of TripAdvisor. “Now, the internet and user-generated content have completely changed the way we plan, book, and share our trips.”
According to a recently commissioned report conducted by PhoCusWright on behalf of TripAdvisor, more than half of global respondents do not want to make a booking commitment until they read reviews and find out what other travellers think about a property. And more than 80 percent say the site’s reviews help them feel more confident in their travel decisions, and help them to have a better trip.
Why do travellers write reviews?
The majority of respondents write reviews for positive reasons, with 74 percent of travellers stating that they ‘feel good about sharing useful information with other travellers’ and 70 percent of respondents stating that they wanted to share a good experience with others.
How to use reviews
When researching places to stay on TripAdvisor, 80 percent of respondents read at least 6-12 reviews before making their decision, and they’re most interested in recent reviews that will give them the freshest feedback.
“Travellers keep coming back to TripAdvisor because they find the user-generated content useful,” said Kaufer. “It’s so helpful that hundreds of other travel and lifestyle brands see the value in integrating our content onto their sites.”