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“Wouldn’t It Be Loverly” to be crowned the ‘Voice of Soho’?

By James Russell: “Wouldn’t It Be Loverly” to be crowned the ‘Voice of Soho’?

January 14, 2014

Archer Street cocktail bar, renowned for its unique entertainment by the all-singing bar staff, will be launching the Archer Street’s Got Talent competition, ready to uncover the ‘Voice of Soho’ – the bar is looking to discover a real gem of talent.

The competition will give someone who is not currently performing in the West End nor in a singing contract the opportunity to break into their dream career – with a cash prize of £5,000 and the coveted title as the ‘Voice of Soho’. The competition runs over four months, with eight heats of eight contestants, beginning on 28 January and culminating in the grande finale on Tuesday 15th April.

Judging

The judging panel will comprise: West End star and former X Factor finalist, Brenda Edwards, who is currently staring as Killer Queen, the lead role in ‘We Will Rock You’; Mike Hanson, the experienced radio Producer/editor; plus one other industry professional and a different guest celebrity each week. The public will be able to vote for their favourite runner up each week, with the most popular securing a wild card entry in the final.

Applications in now

If you’ve “dreamed a dream” that you could be the next West End star or think you know of someone who deserves the ‘Voice of Soho’ title, get your applications in now for the chance to take part. Furthermore, just by registering on the Archer Street website, supporters of acts will receive guest list entry and 20% off on the night.

Archer Street’s musical history

Archer Street featured on the front cover of The Musician Magazine in October 1951, and the street played a significant role as the artistic meeting point for West End Musicians during the jazz era of the 1920’s and 1930’s.

Owner of Archer Street bar, Siobhan MaGill seeks to re-discover and continue this history and legacy of Archer Street – through the launch of Archer Street’s Got Talent.

Siobhan MaGill, arguably the Queen of Soho, first moved to Soho in 1998 and since then has successfully operated and transformed many bars in the area. With her bars located right in the heart of the West End it was always her aim to bring an element of the theatre into the bars.

This aim has undoubtedly been achieved, not only at Freedom on Wardour Street, where she has created a platform for many unknown artists to showcase their talent, but also at Archer Street, where the bar staff are some of most talented singers in London.

So – do you know or consider yourself the Voice of Soho?

To enter email: GotTalent@archerstreet.co.uk

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