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JUST EAT prepares for £700 million + sale

By James Russell: JUST EAT prepares for £700 million + sale

January 23, 2014

JUST EAT is reported to be preparing for a London listing this April – with the initial public offering priced at between £700 and £900 million.

Founded in Denmark in 2001, JUST EAT arrived in the UK in 2006 and now claims to be the world’s leading online takeaway ordering service, with activities on four continents, more than 40,000 global restaurant partners and over 5.5 million active users with an insatiable appetite for takeaway.

JUST EAT gives high street restaurants an online presence, the technology to process online orders, and access to JUST EAT’s loyal customer base. This enables independent restaurants to effectively compete with larger franchise chains online and establish an additional, lucrative revenue stream.

In turn, JUST EAT allows consumers to search for and order from their favourite local takeaway restaurants, from Sushi and Vietnemese to Indian and Chinese, via a single online portal. The added benefit is the ability to pay securely online by card, cash upon delivery, or collection.

Orders are transferred in real-time to the restaurant via JUST EAT’s unique JCT (JustConnect Technology) system for processing.

JUST EAT charges restaurants 10-11% commission per order for this service.

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