Following the launch of its £8 million digital infrastructure investment plan in 2013, intu has reached a significant milestone with its one millionth WiFi connected customer. Food and coffee outlets will undoubtedly be benefiting.
In just over six months, intu has rolled out high quality, high speed, free WiFi across more than half of its centres, with the remaining centres planned during 2014.
Feedback from customers is that WiFi has enhanced their shopping experience, encouraged them to stay longer and allowed them to stay in touch with news and social networks, as well as stream and watch video.
Over 500,000 unique customers have registered, with a majority electing to receive marketing messaging. The data intu has collected will inform the development of a stronger relationship with its customers and enable intu to provide relevant offers to them.
intu was the first landlord to commit to large scale investment in the installation of a fully owned fibre optic network for all its shopping centres, which enables intu to influence the entire customer journey and experience.
2013 also saw the launch of intu.co.uk, a fashion focused mobile enabled website and the UK’s first multichannel transactional shopping centre. intu.co.uk, which is a further investment of £10 million, is aimed at merging the physical and digital shopping worlds, enabling shoppers to buy online and collect in-centre, further driving footfall to the centres.
intu owns and operates some of the very best shopping centres, in the strongest locations right across the country, including ten of the UK’s top 25, and attracting some 350 million customer visits a year. At the forefront of UK shopping centre evolution since the 1970s, intu’s focus is on creating compelling destinations for consumers with added theatre.