The Cuba Mountain Coffee Company has announced it will be launching Alma de Cuba (its recently launched e-commerce gourmet coffee brand) into the foodservice sector at the end of January for selected high-end hotels / bars, coffee shops and restaurants in the UK and overseas.
A uniquely smooth but strong, rich and nectarous coffee with a clean taste and medium body, Alma de Cuba is presented in 1kg bags (whole beans).
Re-establishing Cuba’s coffee crop
Up until the 1950s, Cuba was the world’s biggest coffee exporter, known for strong but smooth high-end beans. The mountains of Cuba’s oriente region are the ideal altitude for shade-grown mountain coffee, while breezes from the Caribbean cool the coffee ‘cherries’ slowing their development and allowing subtler flavours to mature.
However, production tailed off after the revolution and the best beans have tended to be shipped to the quality conscious Japanese market, where demand for Cuban coffee is high.
Through a carefully built partnership with the Cubans, Alma de Cuba is working towards supplying Cuba’s mountain coffee farmers, providing $4m in support to provide them with the tools they need to help re-establish Cuba’s coffee crop.
Alma de Cuba will obtain a steadily increasing supply of top quality Cuban coffee for sale globally. It will also develop micro-regional coffees to sell under the Alma de Cuba brand and as green beans to coffee roasters.
For sale through e-commerce
What’s more, Alma de Cuba also breaks new ground by being the first single-origin coffee to be roasted, packed and branded for sale primarily through e-commerce. High-end coffees, such as Blue Mountain, are usually sold only as green beans to specialist roasters.
Alma de Cuba MD and former Tory Treasury Minister, Phillip Oppenheim says: “The launch of our consumer e-commerce platform last November has generated strong interest from the foodservice sector. Gourmet coffee is rapidly growing globally and Cuba has an appeal all of its own, so we have a product and strategy very much in tune with the times – along with eye catching point of sale materials. Consumers are much more discerning when it comes to good quality coffee with provenance, and it is imperative that foodservice can deliver on this.”
Alma de Cuba is priced at £16 per 1kg bag (minimum order of 10 bags) – delivery is free worldwide on orders over £500 and the coffee is available globally, with the exception of the US which maintains an embargo on Cuban products. Wholesale customers can also set up an account and order Alma de Cuba coffee online
Contact: coffee@almacuba.com