London giraffe restaurants are trialling Near Field Communication (NFC) technology on tabletalkers, allowing customers to interact with their smartphones and receive a daily ‘treat-a-day giveaway’ as part of an online advent calendar campaign.
The tabletalkers contain an NFC tag, alongside a QR code, enabling all smartphone users to tap or scan, then retrieve their different treat every day throughout December. Treats include offers, Christmas tips, free chocolates, ebooks and toys.
Tamoco, a leading provider of NFC and proximity based marketing solutions, analytics and data, worked together with giraffe to implement the campaign.
Juliette Joffe co-founder of giraffe said: “As early adopters of QR code technology, and now with our loyalty app reaching its 15,000th member, working with NFC was a natural step forward for us. If this trial at our London sites is a success, we will look to bring NFC into future marketing campaigns going into 2014.”
No need for an app
Maximilian Birner, CEO of TAMOCO said: “This is a great example of the many ways in which TAMOCO´s proximity marketing solution can make life simpler and more convenient for everybody. Unlike other technologies that try to help consumers access digital content, our solution allows people to simply tap their smartphone without having to find an app. In this case, giraffe’s compelling daily advent offers are available with a tap or scan of the tent card on the table in front of you.”
“At TAMOCO we see the rapid growth of NFC phones in the hands of consumers making this the most straightforward way for people to access digital content whether from tables in a restaurant to posters, out of home media or direct mail.”
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