Plans for Chip Week 2014 are officially underway: running from 17-23 February 2014, the annual event is one of the biggest awareness weeks in the calendar and provides the perfect opportunity for pubs, restaurants and catering outlets to highlight their quality chip offerings.
What’s more, Chip Week provides a real boost to business and offers the perfect platform to drive sales and increase revenue, whilst encouraging consumers to celebrate the mighty chip.
Stu Baker, Chip Week campaign manager for Potato Council, said: “Chip Week is a national institution; in fact 2014 sees it return for the 23rd consecutive year. Pubs, restaurants and canteens are being urged to get involved and celebrate one of the nation’s favourite foods.
Supporting Chip week is easy
“It’s not too early to start thinking about backing the campaign – supporting Chip Week 2014 is easy. Introducing chip themed menus, offering chip-based promotions or holding charity events are all great ideas that can help raise awareness and boost sales. Using social media platforms such as Facebook and Twitter are simple ways to promote your activities during Chip Week and tempt diners.”
From chunky chips to thin fries and lattice style chips to spicy wedges, the opportunity to deliver an exciting chip-themed is endless. Stu said: “A mix and match chip menu is a great way to support Chip Week 2014; not only will it boost chip sales, customers have the opportunity to choose their favourite style of chip.”
For more information click here
Point-of-sale material available
Point-of-sale material will be available for caterers looking to promote their chip offerings, while a range of tasty chip dishes are available for outlets celebrating the event. These include delicious ‘Welsh Rarebit and Chips’, mouth-watering ‘Perfect Steak served with Thick-Cut Chips’, tasty ‘Chilli and Beer Battered Haddock and Chip Shop Style Chips’ and a ‘Chip Dipping Platter’ perfect for sharing.
Chip Week is run by Potato Council. Funded by potato growers and potato trade buyers, Potato Council supports the British potato industry and is a division of the Agriculture and Horticulture Development Board.
For more information on Chip Week 2014 click here