United Coffee UK & Ireland has launched its new THREESIXTY˚ brand into the out of home market, adding three adventurous coffees to its market-leading portfolio. Made up of two blends – Blend Number One and Rainforest Blend – and a single-origin Ipanema Yellow Bourbon, the range offers a premium taste experience.
Coffee beans’ origin on the packaging
THREESIXTY˚ takes consumers’ curiosity over provenance to a new level with each individual coffee displaying the coordinates of the coffee beans’ origin on its packaging. The coordinates can be typed into Google Earth, or looked up on a world map, to show the coffee’s country of origin, providing consumers with a unique ‘sense of discovery’ experience.
Elaine Higginson, managing director, United Coffee UK & Ireland comments: “We developed the THREESIXTY˚ brand in response to consumers becoming even more interested in the story and journey of their food and drink – including coffee. The brand is a fun, bold and exotic addition to our range, and the coordinates on the packaging gives the consumer something a bit different than simply stating the origin.”
Take customers on the crop-to-cup journey
The beans used in the range are sourced seasonally and artisanally slow roasted to produce a complex and unique taste for each coffee. Each coffee is available in 10 x 500g bag sizes. THREESIXTY˚ is perfect for operators who want to take their consumers on the crop-to-cup journey, while also delivering a fantastic quality espresso.”
You can try it for yourself – type the coordinates of the Ipanema Yellow Bourbon (22˚ 03’ 41” S 45˚ 14’ 31” W) into Google Earth…
The launch of THREESIXTY˚ features in United Coffee’s refreshed range of 13 coffees, which focuses on providing exceptional quality to customers. The range also includes its popular retail brand, Lyons coffee, which has newly launched in the out of home market and established brands GrandCru, Grand Café and Coopers.
For more information on the United Coffee range of coffees click here
About United Coffee
United Coffee UK & Ireland is the UK’s leading total coffee solutions provider and works in partnership with leading foodservice and retail operators across Europe.
The team’s superior product know how from crop to cup and unrivalled supply chain efficiency that comes from being part of a family owned international coffee company is what sets them apart from competitors.
United Coffee UK & Ireland deliver the whole package from installing coffee machines, creating bespoke coffee blends, branding, marketing and barista training, helping customers offer a coffee experience that’s drives growth and consumer loyalty. The company has extensive market intelligence on consumer and market trends and shares its expertise with the operators so they can build a successful coffee offer.
The Roastery roasting facility in Kent has become a hub for customers to taste and learn about coffee, which is one of the reasons the facility now roasts more than 8,000 tonnes of coffee each year right here in the UK, making it the nation’s largest coffee roaster.
United Coffee UK & Ireland owns the best of British brand Lyons’ coffee, which relaunched in 2011 to the UK retail sector. It is the UK’s only great tasting coffee available from the convenience of a unique coffee bag.
United Coffee is dedicated to working with internationally recognised codes of conduct, including Fairtrade, Rainforest Alliance, UTZ Certified and is a European leader in sustainable coffee.