London based online hotel booking website, Thinkhotels.com, have re-launched the look and feel of their website to win maximum exposure with the customer. Thinkhotels.com are also partnering with TripAdvisor, the world’s largest travel site, to display content and collect post-trip reviews from travellers.
The most effective e-commerce websites
Having conducted in-depth research into the most effective ecommerce websites, ThinkHotels.com believe the straightforward approach to selling bedrooms is simply to tell the customer what you do. Taking the biggest influences from success of other companies and industries outside the travel sector, ThinkHotels.com positions the new website so customers can enjoy their shopping experience. This means removing the hassle of overselling or the fear of having booked incorrectly.
“Too many hotel portals scream at consumers to sell their product and this can become intimidating for the customer”, said Mark Jones, Vice President, Sales & Marketing, at ThinkHotels.com. “We choose the route that is simple, fresh and easy to navigate. This engages the customer more effectively as there are no surprises to try and upsell, and a more relaxed environment for the customer results in greater sales”, said Jones.
Partnered with TripAdvisor: post-trip reviews
To allow customers to make informed hotel choices, ThinkHotels.com have partnered with TripAdvisor as the best and most extensive source of hotel reviews and user generated content. Thinkhotels.com will display TripAdvisor ratings and reviews for hotels on the site, as well as traveller photos for over 1000 destinations.
The partnership will also involve TripAdvisor collecting post-trip reviews via its B2B platform to encourage ThinkHotels.com customers to write reviews following their stays. Pollyanna Vincent, Senior Partnerships Manager for TripAdvisor said, “We are happy to partner with ThinkHotels.com to display traveller reviews and ratings. This collaboration will enable ThinkHotels.com customers to benefit from previous travellers’ experience when making a booking decision and encourage them to share their own experience after their trip.”
About ThinkHotels.com
ThinkHotels.com is a new UK-based online hotel booking company offering a range of carefully selected and competitively-priced hotels and resorts in London, the UK and around the world. A team with global experience and knowledge have sourced hotels to suit all budgets; conveniently located close to sights, business centres and shopping areas. Excellent customer service and value for money are at the heart of the business, for the customer and hotel partners alike. Hotel bookings are conveniently delivered through an easy-to-use online hotel reservations system. Underpinned by leading-edge technology, the website provides straight-forward, reliable and secure online hotel booking services.
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