The SUBWAY® brand has opened its first ever store within an ASDA supermarket. The store is situated on Old Kent Road in South London and is the 234th store opened by SUBWAY® development agent for London and Greater London, Hamed Al-Naqeeb.
The Old Kent Road SUBWAY® store spans 720 square feet and is well placed to cater to the local population as well as ASDA shoppers. The UK’s demand for high quality Quick Service Restaurants has encouraged the SUBWAY® brand’s development in non-traditional, off high street locations such as supermarkets and convenience stores.
Major strategic focus
The SUBWAY® brand is the world’s largest specialist sandwich provider and development in off high street locations is one of its major strategic focuses. There are currently more than 300 SUBWAY® stores open or in development in other non-traditional locations, such as on forecourt sites, within convenience stores or within universities and colleges.
Trevor Haynes, Area Development Manager, SUBWAY® UK and Ireland, commented: “The non-traditional locations are a key area of growth for the SUBWAY® brand in the UK and Ireland. The simple operations that are involved in running a SUBWAY® franchise and the convenience offer make it a perfect fit for these style locations. The partnership with ASDA is the first of its kind and we are excited to see what this could lead to in the future.”
Hamed Al-Naqeeb, London and Greater London development agent for the SUBWAY® brand said: “The opening of a SUBWAY® store within an ASDA supermarket is a big step for us, this dual partnership really capitalises on customers needing to shop and eat all in one place.”
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