Punch Taverns has seen a 40 per cent increase in partners signing up to its Whisky Club.
Now in its second year, the Whisky Club is open to all Punch Partners, offering two malt whiskies every three weeks from October to January.
Registered partners received a point of sale kit to help promote their ‘Malts of the Month’, including a back bar display and ‘whisky menu’. In addition, they also receive additional branded point of sale for specific brands, such as glassware.
Punch Taverns’ Robin Chapman, Marketing Manager said: “We introduced the Whisky Club last year and received really positive feedback from Partners who found that it helped them sell more malt whiskies.
“Like our Finest Cask scheme, we can offer access to whiskies not always available on our range. This enables our Partners to offer their customers a more varied selection of quality whiskies each month with support materials to help maximise sales on what is traditionally an additional purchase.
“We are really pleased with the amount of sign-ups this year with over 150 Partners partaking in the scheme.”
Punch is a leading pub company in the UK with approximately 4,000 leased and tenanted pubs nationwide.