Italian restaurant group Prezzo won the ‘best marketing campaign’ for its Healthy New Year campaign at the Pizza, Pasta and Italian Good Industry Awards (PAPA) 2013.
The campaign centred on Prezzo restaurants offering a range of meals, which were 600 calories or less, throughout January.
These included two super food salads, two light pizzas and roasted tomato soup.
The marketing campaign was activated by point of sale in the restaurants, web, email and social media.
Great success – and great sales
Prezzo marketing director, Christian Poole, said: “It is very rewarding to be recognised by our industry peers for our work.
“The Healthy New Year campaign was a great success and resulted in great sales for the restaurants and very positive customer feedback.”
Prezzo was competing against Domino’s, Ask, Pizza Hut and Divino Enoteca for the award.