Pizza Hut Restaurants has been awarded “Pizza Restaurant Chain of The Year” at the Pizza Pasta & Italian Food (PAPA) Industry Awards.
The 24th Pizza Pasta & Italian Food Industry Awards were presented at the Lancaster London Hotel on 14 November 2013, where a record number of the UK’s leading pizza and pasta restaurants were judged on their food and service standards.
Chain of the Year
Pizza Hut Restaurants won the hotly contested “Chain of the Year” award after a year of innovation within the business that has seen its 40th anniversary, exciting new additions to its menu, and the start of an extensive regeneration programme of the restaurant estate. It beat stiff competition from restaurants including Pizza Express, Prezzo and Ask, with the judges commenting that they were impressed by Pizza Hut Restaurant’s recent performance.
Significant marketing evolution
Pizza Hut Restaurants has also seen significant evolution in its marketing over the past 12 months. With a new website that provides a personalised experience for every customer and heavy investment into its CRM programme, Pizza Hut Restaurants has completely transformed how it communicates with its guests.
2013 has also seen a partnership with comedian Paddy McGuiness who has taken on the role of Chief Customer Officer.