Four lucky Orchid Group customers will this year have their Christmas paid for by the pub company in an exciting seasonal promotion.
The loyalty drive will give four families £2,000 in cash in time for the festivities, covering the cost of gifts, decorations, food and drink:
“The cost of Christmas can easily add up, so we want to give four of our loyal customers the chance to enjoy the festive season on us this year,” says Simon Dodd, Commercial & People Director at Orchid Group.
Swipe or text to win
“All our pubs are taking part in the competition and all customers have to do is swipe their loyalty card for a free entry. Not all pubs offer a loyalty scheme, so where this is the case, there is a “text to win” alternative.”
There are four prizes of £2,000 cash – three for a lucky customer of each of Orchid’s three loyalty schemes – Our Family card, Slice and Diamond Club– and one for a customer who enters the text competition in any of Orchid’s Independent Local pubs.
To enter via a loyalty scheme, all customers have to do is make a purchase and get their loyalty card swiped, or in Independent locals, text their email address to the dedicated competition number. Customers can enter the competition once per scheme each day throughout November, meaning the more times the customers visit or texts, the greater their chance of winning will be. Orchid will be announcing the lucky winners on 2 December.
Promoted using email and digital messaging
Both schemes are being promoted to existing loyalty scheme members via targeted email campaigns, and digital messaging is also going out to database members who are not holders of Orchid reward cards.
“We’re always looking for ways to say thank you to our customers, and this Christmas our loyalty prize will mean a lot to the lucky winners,” Simon adds.
“Those who are not yet part of the Diamond Club, Slice or Our Family card schemes can sign up and enter the competition straightaway, and anyone can enter via the text service, so anyone could be our lucky winners.”