Two of the country’s most recognised brands, Harry Ramsden’s and Welcome Break are to come together in a new partnership which may well please the country’s motorway users.
Wednesday 11 December will see the return of Harry Ramsden’s to the country’s motorway network with an opening at Welcome Break Woodall, located on the M1 near Sheffield, between junctions 30 and 31. A second Harry Ramsden’s restaurant will also open at Welcome Break’s Oxford Services, at Junction 8a on the M40, early in 2014.
Both restaurants will open at 6am daily, offering the hugely popular Welcome Break Full English breakfast and then from 11.30am until 8pm, the millions of hungry commuters and leisure travellers who use the popular motorway service stations can choose from an extensive menu, which will include Harry Ramsden’s world famous fish and chips.
Joe Teixeira, CEO of Harry Ramsden’s comments:
“Welcome Break presents an exciting opportunity for us, as it is our firm intention to make Harry Ramsden’s more accessible to the myriad of fans it has built up over 85 years. We view the opening of these two new outlets as the next step in making that ambition a reality. Situated within great facilities which attract millions of visitors each year, I believe these new restaurants will be welcomed by existing customers, as well as affording us the opportunity to introduce the brand to a new generation.”
Harry Ramsden’s currently operates 26 outlets across the country however an ambitious growth strategy will see an increase in the number of company owned outlets, whilst interest in their new franchising model is expected to result in up to 250 franchised outlets opening within the next 5 years.