AAK Foodservice has made its Lion brand even fiercer with a trio of new back of house sauces to help caterers explore more international flavours and premiumise classics.
Lion Spicy Taco Mayonnaise, Lion Tomato & Chilli Sauce and Lion Burger Sauce are new to the range, which has undergone a packaging makeover to rejuvenate its visual appeal.
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The added beauty is that the three new additions are all available in 5ltr jars, building on Lion’s comprehensive range of 2.27ltr back of house jars, which include all the classics, from English Mustard and Mint Sauce to Tartare and BBQ, right through to spicy, global flavours.
Lion Spicy Taco Mayonnaise and Tomato & Chilli Sauce sit nicely alongside Lion Piri Piri and Very Hot Chilli Sauce, while Lion Burger Sauce joins Yoghurt & Mint, Garlic Mayo and Blue Cheese in their quest to jazz up classics, from fish and chips and burgers to chicken and steaks.
Rachel Neale, foodservice marketing manager at AAK Foodservice, said: “The use of condiments whilst eating out is growing, with almost half the dishes sold last winter being served with a sauce1. “Our new additions bring even more to the Lion brand, using the highest quality ingredients from across the world to ensure it stands out from the competition.”
As part of the Lion makeover, there are also some new formats, with Lion BBQ Sauce and Garlic Mayonnaise now available in 5ltr jars in addition to the standard 2.27ltr offering.
Whether used as a burger topping back of house or decanted into ramekins as dips, the new Lion Burger Sauce is also available in a 10ltr jar to help caterers meet sheer demand for this courted classic, one of the top 10 meals when it comes to frequency on UK menus2.
In terms of Lion’s mayonnaise offering, AAK Foodservice has upped the ante by investing in new production facilities, meaning the oils and fats expert can guarantee even better taste.
The improved range – Lion Mayo, Real Mayo, Thick & Creamy and Garlic Mayonnaise in 5ltr and 10ltr jars – is also made from 100% rapeseed oil and is completely soya free.
The new look Lion range, which also incorporates a vast range of dressings including Balsamic & Herb, has non-slip grippers on the handle and an off-centre neck to prevent drips down the side.
For more information, call 01482 332100 or visit www.lionsauces.co.uk