With just under three months until the holiday season begins, excitement is building in the capital with more than one in five of London’s hotel rooms already booked (20.7 per cent on average between 24 December 2013 – 2 January 2014).
Let’s hope that a positive picture is also developing in hotels outside London.
Bookings and rates up on 2012
Data from TravelClick, the leading hotel market intelligence provider, shows an increase in bookings at this point in the booking window of 7.7 per cent on the same dates last year. Hoteliers are seeing the benefits of the festive season with average daily rates up 7.2 per cent year on year.
The annual New Year’s Eve festivities of the capital, watching the fireworks over the iconic skyline, continues to prove a draw, with one third of hotels rooms booked for the night of 31 December (33.9 per cent). Group bookings to London for celebrating seeing in 2014 are also looking healthy with committed occupancy for New Year’s Eve in particular up 21.4 per cent on last year (increase of 2.1 per cent year over year).
About TravelClick, Inc.
TravelClick provides innovative cloud-based solutions for hotels around the globe to grow their revenue reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business.
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