Bosses at Harry Ramsden’s, world famous for its fish and chips, are to unveil new franchising plans to assist in realising the company’s ambitious growth strategy.
100+ outlets within 5 years
Such has been the initial interest from potential franchisees throughout the UK that plans to have 100 outlets operating within 5 years have been revised upward.
Available in full to interested parties, Harry Ramsden’s franchisees will have the ability for the first time to take the iconic British brand into high streets across the country through the availability of what the owners are calling ‘traditional locals’.
Traditional locals
The ‘traditional local’ will extend to around 1,000 Sq Ft and will be located in the heart of heavily populated towns, cities and suburbs. These factors, combined with the high levels of brand recognition and the popularity of the Harry’s offering, are expected to ensure these outlets will compete effectively with nearby existing food outlets.
Commenting on the plans, Teixeira notes: ‘‘Most people are aware that previous owners used franchising as a means to open in locations as far flung as Disneyland in Florida, Australia and Hong Kong in the 1970s and 80s, however geographic and cultural remoteness from the essence of the brand proved to be something of a stumbling block. We believe the major advances in technology in recent times will avoid a repeat of such issues, particularly as we come to consider the brand’s international expansion.’’
He adds: ‘‘There are currently over 10,000 fish and chip shops in the UK, selling 255 million portions each year, and now we are offering the opportunity to be part of an iconic brand, famed for serving the nation’s favourite takeaway. Our aim is to deliver the traditional fish and chip shop experience and our range also includes pies, sausages, chicken and a range of drinks. Those electing to take our franchise will be able to provide their customers the authentic Harry Ramsden’s experience, freshly preparing our world famous fish and chips and complementary products on site at great value for money prices.’’
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