glh. the London-based global hotel subsidiary of the Singapore-listed GuocoLeisure Group, has announced the launch of its new luxury hotel and private residences brand, Clermont.
Clermont is launching with three developments on two continents with a gross development value of US$3.2bn (£2.1bn). The launch comprises a conversion of an already owned hotel in London and two new management contracts in Singapore and Kuala Lumpur:
- Clermont London – The Royal Horseguards will become ‘Clermont London’ in 2014, after comprehensive renovation, bringing to life its Victorian splendour.
- Clermont Singapore – will form part of the integrated mixed-use development Tanjong Pagar Centre, Singapore’s tallest building at 290 metres, due to open in 2016.
- Clermont Kuala Lumpur – will be situated within the iconic Damansara City on a prime freehold site in Damansara Heights, part of a mixed development to open in 2016
- Clermont Residences – The new developments in Singapore and Malaysia will feature luxury residential apartments (approximately 200 in Singapore; 370 in Kuala Lumpur) serviced by the adjoining Clermont Hotel.
Glh strategy
glh’s strategy is to launch 30 Clermont Hotels in globally significant locations over the next decade, demonstrating glh.’s long-term commitment to changing the status quo and redefining luxury across the industry by providing a truly personalised experience.
The glh. global owner-operator strategy focuses on the major global cities with the ambition of delivering the best guest-centred experience in the hospitality industry. The company will underpin this excellence with the use of advanced customer facing technology, infrastructure and decision science. The mix of owned hotels and management contracts ensures delivery of luxury experiences that command a premium from loyal guests and can be delivered on terms that represent fairness to the owner and to glh.
The Royal Horseguards becomes Clermont London
The Royal Horseguards, which will be rebranded ‘Clermont London’, is a grand five-star hotel on the north bank of the River Thames. It is situated opposite the London Eye, between Trafalgar Square and the Houses of Parliament and boasts a proud heritage, featuring extensive sensitively refurbished Victorian splendour. The Royal Horseguards Hotel will be comprehensively renovated before re- opening as a Clermont Hotel in 2014.
Clermont Singapore will form part of Tanjong Pagar Centre, a large-scale integrated development designed by renowned architects Skidmore, Owings & Merrill LLP. In addition to the hotel, the new 1.7-million square foot mixed use development will comprise prestigious residential apartments, a grade A office block, premier retail space and a sheltered event space. At 290 metres, the tower of Tanjong Pagar Centre will become Singapore’s tallest building.
Clermont Kuala Lumpur is situated within the iconic Damansara City on a prime site in Damansara Heights, and is part of a mixed development project which includes two grade A office towers, two luxury residential towers and a lifestyle mall.
Vibrant entrant to the global luxury hotel market
Commenting on the launch, Mike DeNoma, CEO of glh. said:
“We’re delighted to launch Clermont, our new luxury hotel and private residences brand and the first hotel brand to be announced by glh.. Clermont is a vibrant entrant to the global luxury hotel market and we are thrilled to announce today iconic new hotels and residences in a number of globally significant locations. The glh. ambition is to open hotels in all of the top 30 global cities and today’s announcement reinforces the scale of this ambition”.
glh. refers to GLH Hotels Management (UK) Limited, the new name of Guoman Hotel Management (UK) Limited, a subsidiary of GuocoLeisure Limited.
glh. is the largest owner-operator hotel company in London with over 4,000 hotel rooms. In total glh.
has 8,279 bedrooms 337 meeting rooms across 36 Hotels in the UK.