Electrolux is the headline sponsor of Taste of Christmas, London’s exciting food and drink festival. This year’s is set to be bigger and better than ever before and, with a fresh new feel, new restaurants and a brand new location (London’s uber cool Tobacco Dock), Taste of Christmas is set to be the stand-out culinary event of the festive season.
The demographics are perfect for the Electrolux brand – serious food connoisseurs who want to cook on appliances that will deliver results a Michelin star chef would be proud of!
Electrolux appliances in use and on show
As well as prominent Electrolux branding in all Taste communications and activities, Electrolux appliances will be used exclusively throughout the festival by celebrity chefs.
Visitors will have a chance to try out the latest state of the art Electrolux appliances at the Electrolux Chef’s Secrets feature, where Michelin Chef talent including Tom Kitchin will be revealing their culinary secrets. Here consumers will get hands on with the Electrolux CombiSteam ovens as well as the latest Electrolux induction hobs.
At the Electrolux Taste Theatre, consumers can be inspired by a stellar line-up of top chefs who will be putting their individual twists on Christmas classics – all on the Electrolux Inspiration range.
Electrolux Marketing Manager Vanessa Holloway noted, “Taste Festivals offer us a fantastic platform to really engage with our core consumers – serious food connoisseurs who are seeking the very best when it comes to kitchen appliances and food. It is also an excellent opportunity for Electrolux to further showcase its 90 years of professional expertise working with some of the best chefs in the UK.”
Tickets are available from www.tasteofchristmas.com