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Wrap it Up! – new outlets, new design, new breakfast menu

By James Russell: Wrap it Up! – new outlets, new design, new breakfast menu

September 4, 2013

Gourmet wrap chain Wrap it Up! has opened its ninth outlet – with two more opening in early September, bringing the number of Wrap it Up! outlets in London to 11.

The first of the three has opened in Monument, with the next two opening in London Wall and Aldgate, all in The City.

The company has also launched a new breakfast menu at Monument to coincide with the opening.

The menu features a sausage and egg wrap, made with British beef, chestnut and oyster mushrooms and scrambled eggs, as well as a toasted cheese and tomato flat wrap.

Wrap it Up! chief executive Tayub Mushtaq, said: “We are delighted to have opened our ninth store and look forward to opening our next two outlets in the coming weeks.

“The Monument outlet is the first within the company to incorporate the new-look in terms of signage, interiors and artwork, undertaken by leading designer Julian Bigg.

“The introduction of our new breakfast menu is another important step in the company’s development and we will be looking to add other new wraps to our menu in the coming months.”

The Monument outlet and those at London Wall and Aldgate are on the site of the former Flying Burrito outlets, purchased by Wrap it Up! in July.

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