Spirit Pub Company has teamed up with liveRES to develop a bespoke online reservation tool that enables each individual pub in its 800 strong estate to intelligently manage their online bookings.
More efficient booking – for guests and staff
The event booking system, which is currently being rolled out across Spirit’s Flaming Grill, Fayre & Square, Chef & Brewer and Taylor Walker brands, was designed by Spirit and liveRES to give guests a more efficient booking experience. The system enables guests to book larger group sizes, facilitate deposit payments, tailor menus to specific requirements, and identify children and adult covers.
Spirit launched online bookings two years ago using the liveRES service and identified that there was an opportunity to increase the level of interaction with guests and reduce the time placed on pub teams to manage bookings. During high volume periods many traditional white label online booking systems fail to manage the demand for larger or more bespoke enquiries.
Kenny Skelton, Head of Digital at Spirit Pub Company said: “Ensuring we provide an easy, efficient and customisable booking experience for our guests is a critical part of our business, especially during key holiday periods.
Personalised service to guests
“Working in collaboration with liveRES we have developed and implemented an online solution that is market leading in the hospitality industry. Our unique system efficiently ensures that we can offer, manage and deliver a personalised service to our guests, which we believe puts us ahead of our competitors.”