Mad For Garlic, one of Korea’s most popular restaurant chains with 27 outlets and a further 4 across Asia, has announced plans to bring its handcrafted artisanal Italian cuisine into the US, EU and ME markets.
In recent years, South Korea has become well known for its remarkable economic growth and a cultural trend called ‘Korean Wave”, with Korean cultural exports and innovations including cuisine, film and popular worldwide.
Italian cuisine with a Korean twist
Originated in Korea in 2001, Mad for Garlic’s creative preparation method of removing the garlic’s pungent smell and its unique way of cooking Italian cuisine with a Korean twist have won the hearts of both garlic and non-garlic lovers. Mad For Garlic is known for its unique and innovative menu with garlic-specialized Italian cuisine served in an atmosphere of medieval European rustic tavern.
“Mad For Garlic is now ready to expand our base of operations to new markets outside Asia,” said Director of International development, Ted Park. “We believe the world is ready for Mad For Garlic – we offer about 50 menu items and every dish has something in common – they are all about garlic. Mad for Garlic aims to present customers with an exquisite harmony of garlic and wine by pairing quality wines. “
Looking for developers in the UK and…
To spearhead its North American, Middle East and Europe expansion, Mad For Garlic has partnered with Bridging Culture Worldwide (BCW), a global consulting firm that focuses on Korea-facing business ventures.
“Mad For Garlic is currently looking for developers in the United States, the UK, Europe, and the Middle East, and we are thrilled to assist in finding the right partners for the brand,” said Don Southerton, CEO of BCW. “If a developer meets our criteria, which includes the financial resources to fund a multi-unit development plan, we’d love to talk further about Mad For Garlic.”
Specific franchise requirements may vary from country to country. Mad For Garlic does not grant franchise rights or explore joint venture agreements without meeting potential partners in person. For more information contact Dsoutherton@bridgingculture.com.
About Mad For Garlic
Since its establishment in 1995, Seoul-based SUN AT FOOD and its leading brand, Mad for Garlic has set the highest standards in culinary excellence and innovation. SUN AT FOOD is a global dining company and has received numerous accolades through the years for its outstanding performance.
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About Bridging Culture Worldwide
Bridging Culture Worldwide focuses on global Korea-facing business services. Based on over 3 decades of experience, it provides cross-cultural insights to global teams and management. Bridging Culture Worldwide core services include: Market entry, Consulting, Strategy, and Research.
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Contact:
Don Southerton, 310-866-3777, dsoutherton@bridgingculture.com