CITYA.M. reports that Hard Rock International is looking to launch a boutique hotel in London, the city where it launched its first Hard Rock Cafe – but first it must find the right site.
The group, which was acquired in 2007 and is owned by the Seminole Indian Tribe, is internationally renowned for its collection of rock and roll memorabilia.
Since 2007, the Group has been investing and expanding the brand – see its plans for Glasgow, covered by H & C News on 20 August – and most recently opened a Hard Rock Hotel and casino in Ibiza.
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