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Fayre & Square aims to lead market with improved offering

By James Russell: Fayre & Square aims to lead market with improved offering

September 9, 2013

Fayre & Square, the 157 strong family pub brand from Spirit Pub Company, has launched its Autumn menu with new deals across its food and drink range that not only reflect recent food trends (hotdogs, chicken, sharing dishes…), but also introduce or extend value offers.

The menu and offers

The menu features new dish additions such as the All American Hotdog, Double Chicken Waffle Burger and Onion Ring Stacker, as well as a new Tea To Share For £10 offer. The offer is available weekdays between 3.30pm and 5.30pm and has been launched to fulfil the after-school period when parents are looking for a quick and easy option to feed the family.

Guests can choose from three sharing dishes; Pasta Bolognese with Salad and Garlic Bread, Burgers & Hotdogs with Onion Rings and Skinny Fries, or New York Style Chicken & Bacon Pizza with Salad and Wedges.

Alongside the Tea to Share deal, Fayre & Square has expanded its ‘2 for’ deal to its drink range with a number of alcoholic drinks, such Carling, Strongbow or Fosters and a variety of spirits, available for 2 for £5.

Leading the market with great overall value

Helen Wallace, brand manager for Fayre & Square, said: “In terms of delivering great overall value, we believe we are leading the market – our ‘2 for’ deals resonate well with our target audience and have become a staple for the Fayre & Square brand following the introduction of the 2 for £5 on starters and desserts earlier this year.”

Spirit Pub Company owns and operates around 800 managed pubs across the UK under brands such as Flaming Grill, Chef & Brewer, and Taylor Walker.

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