Pizza Hut Restaurants has introduced its new website for customers, providing a connected and personalised experience for its users. The new website, built by Amaze, a leading marketing and technology consultancy, provides Pizza Hut Restaurants’ users with a completely fresh online experience with the brand on the EPiServer 7.1 platform.
Responsive and accessible
The website has been designed to be fully responsive and accessible on all devices, and a brief look by members of the H & C News team bears this out: we were impressed, and suspect that other restaurant chains will be noting improvements they need to make to their own websites!
It delivers personalised content based on the device used and locality of the user, as well as previous interactions with the site, via the Pizza Hut Restaurants CRM system. The site also takes into account users’ history and pre-loaded selections depending on usage.
Customers’ locations
Customers’ locations are detected to identify the closest restaurant to the user, and menus and offers which are relevant according to the time of day are displayed. The site is integrated with a number of data systems including sales statistics – for example, the ‘top five pizza’ choices are displayed by each restaurant, city and region.
Kathryn Austin, Marketing Director, Pizza Hut Restaurants, comments, “The new website acts as our digital flagship restaurant, with a unique personalised feel for our users, which supports our business needs. The team at Amaze has captured the very essence of our approach to casual dining and translated the importance of locality into a clever and very personal user journey.”
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