The Managing Director of gourmet fast food chain Wrap it Up! is appearing on Dragons’ Den this Sunday 11 August – aired at 8 pm on BBC2.
Wrap it Up! operates 11 outlets across the City and Central London, with plans for future expansion.
Tayub Mushtaq, 31, will be facing the Dragons to seek investment for the chain of outlets which serve a range of internationally-inspired wraps. He joined Wrap it Up! as its first franchisee in 2010 and became its Managing Director in October 2012.
Before joining the company he worked as a stockbroker for a boutique investment bank in the City. He said:
“As a youngster growing up in Leeds I wanted to have a food business.
“I remember thinking that the range of ethnic food was very restricted and that there really ought to be more choice in the market.
“Even at a young age I wanted to be an entrepreneur.
“What I love about Wrap it Up! is that we are different to others. There are a number of Mexican burrito outlets which are similar to each other and I believe the same can be said of burger and sandwich joints.
“Our 11 outlets are extremely popular. Our customers love our food and this gives us the confidence to expand. This is an exciting time for the business.”
H & C News waits with interest to see how much the Dragons decide to invest – and on what terms!