Just Falafel, the largest falafel chain in the world, has appointed Leonardo Valettas as Franchise Operations Manager.
Strategy to roll out 200 stores in the UK
This appointment forms part of the on-going strategy to roll out 200 stores in the UK market over the next five years.
Leonardo’s role will focus on driving the on-going expansion of the Just Falafel franchise network in the UK, bringing over 20 years of experience across the QSR, fast casual, cafe, and retail sectors. Leonardo has strategic experience in new business launches, driving sales and increasing profitability. His past experience includes senior positions with the Viviartis Group who operate Goody’s and Flocafe, an Executive and franchisee of Pizza Fan, and was one of the first franchisees of McDonald’s in Greece. There he opened and operated the first seasonal restaurants and developed their home delivery business.
Just Falafel’s vision is to elevate the traditional Middle Eastern street food dish and give it a global makeover, by offering consumers a diverse range of authentic, fresh, delicious and highly nutritious falafel dishes, rich in colour, texture and taste. In addition to the range of falafel wraps inspired by global flavours, they offer a choice of soups, sides, dips and drinks. A new range of fresh and nutritious salads have recently been rolled out across all branches, with further plans to introduce beverages, breakfasts and desserts.
The Middle East’s fastest growing brand has seen rapid growth since it opened its first store in Abu Dhabi, UAE in 2007, and now has 33 operating stores, 50 locations under development and 800 franchises sold across 17 countries. Four London restaurants are already open in Monmouth Street, Baker Street and Hammersmith Broadway, and Croydon, with Charing Cross Road due to open in early August.
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