Inventive Leisure, the owner of the successful Revolution brand, re-opened its premium Brighton bar on Saturday 27 July following a £300k Evolution investment. The re-launch of the Brighton bar takes the total Inventive Leisure investment for the month of July alone to a staggering £1 million pounds, after its Swansea and Manchester bars were also uniquely refurbished under the new Evolution Scheme earlier in the month.
Dramatic transformation
The high-end Brighton Bar has undergone a dramatic transformation. A key element of the new-look venue will be the introduction of a brand new Rum Attic – a one of a kind space in Brighton. This new deluxe area will offer the ultimate Cuban party experience and will boast the largest selection of rum to be found in the town.
Where previously the bar and dancing areas were merged, they have now been separated to create a luxurious and chic bar zone on the top level, with a dance floor downstairs and improved sound and lighting throughout. Walls have been stripped back to their original brickwork to sit effortlessly alongside exposed steel girders and new booths, to create a stylish yet sociable ambience.
The Evolution programme
Is set to roll through 26 of the 66 high-end Revolution bars operated by Inventive Leisure across England, Scotland and Wales over the next eight months with a total investment spend of £6.6m. To appeal to the 18 – 35 year old customer base who are already strong supporters of the brand, and enhance their personal experience, the new scheme will combine a stylish new look, the introduction of a wider range of cocktails, together with a full hosting and meet-and-greet service. It is the intention of the business to create one of the most premium service environments in the UK bar industry.
Feedback from customers ‘astounding’
Mark McQuater, CEO of Inventive Leisure comments: “We are excited to unveil the new Evolutionised Revolution to the city of Brighton and look forward to presenting the new scheme to 26 other Revolution bars in the months to come. The feedback from the customers has been astounding – they have been particularly impressed by the luxurious new aesthetic and upscaled customer experience. We predict that in eight months, Inventive Leisure will have one of the best invested bar estates in the UK”.
For more information click here