Despite the challenging economic climate, the first 360 bar, launched in July 2011 at IntuTrafford Centre, Manchester, has been a huge success. On the back of that success, a second and third bar was launched at Metrocentre, Gateshead and Braehead, Glasgow last year. Later this year, new bars will open at Buchanan Galleries in Glasgow, Trinity in Leeds and Intu Lakeside, Essex.
360 Champagne & Cocktails bar franchise
Now, the 360 Champagne & Cocktails bar franchise has been created to give shoppers “a little bit of the high life”. Craig Ince Managing Director, 360 Champagne & Cocktails, commented, “Our planned growth in the UK will create up to 250 new jobs in the next four years. However, launching the franchise will help us to develop relationships with overseas operators willing to operate the 360 franchise under license in Europe, the Middle East, China and India, accelerating our rate of growth.”
Equity crowd funding
The company is taking the unusual, yet on-trend approach to raising investment to expand the business by joining the equity crowd funding platform Crowdcube. Their financial promotion went live on Monday 29 July 2013.
The Intu experience
Joanne Skilton, Retail & Leasing Director Intu Properties plc added, “We have opened three 360 bars, all of which are trading successfully in our centres with another one about to open. Our customers love the whole experience and its somewhere where they can meet friends and be seen!
“The team at 360 Champagne & Cocktails are absolutely focused on providing the best experience for our shoppers, and really understand our ethos of giving our customers a touch of theatre while they shop.”
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