A new PETA ad highlighting the cruelty behind every tin of foie gras sold by Fortnum & Mason will be funded by Channel 4 after the broadcaster used a song by The Smiths in advertisements for Gordon Ramsay’s Christmas Cookalong Live back in 2011 – without the singer’s permission.
Morrissey had sent his legal team into action after the use of the song, and has now donated the £10,000 settlement to PETA, which the group will use to buy ad space for its new ad campaign, slamming Fortnum & Mason for selling what is banned from being produced in the UK and titled, “Fortnum & Mason: Proud to Be Brutish“.
“With this generous gift, Morrissey is literally putting his money where his mouth is and combating cruelty to animals”, says PETA Associate Director Mimi Bekhechi.
Foie gras is illegal to produce in the UK, and many chefs, including Mark Hix and Albert Roux, and department stores – including Selfridges, Harvey Nichols and House of Fraser – refuse to serve or sell it, as does every major supermarket in the UK, along with the BAFTAs, Lord’s Cricket Ground, the Royal Shakespeare Company and many, many more.
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