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Blue Rainbow ApartHotels ambitions for growth

By James Russell: Blue Rainbow ApartHotels ambitions for growth

July 24, 2013

As reported recently from the Serviced Apartments Summit (see link below) this sector is set for continuing growth, particularly as the business and leisure market becomes increasingly ‘educated’ about its availability and the benefits it brings.

Now, independent Manchester hospitality company Blue Rainbow ApartHotels has revealed ambitious growth plans which will see it invest more than £20m in new openings in Manchester, Leeds and Liverpool over the next 18 months, adding a further 560 rooms and see it offer dining services to guests for the first time. It will then be followed by moves into Birmingham and Newcastle.

The group plans to grow its annual turnover from just over £4m this year to nearly £13m in 2017.

Founded in 2005 Blue Rainbow is the brainchild of Managing Director Will Hannah and Jason Abbott, Operations Director. It currently has 128 rooms at two sites in Manchester and one in Edinburgh.

Guests – mostly corporate customers and weekend city breakers – are offered four and five star accommodation in luxury apartments which feature WIFI, DVD players, on-site gyms, kitchens with a selection of teas, coffee and milk, and also complimentary laundry facilities.

For more information click here

For the H & C News report on the serviced apartments sector

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