Radisson Blu, the upper-upscale brand, is aiming to “Turn Your World Blu” this summer with a campaign that features an online contest with a chance to win a trip around the globe with stays at the Radisson Blu hotels of your choice, as well as highlighting a variety of original summer offers at Radisson Blu hotels at home and abroad.
“Wherever you most want to visit in the world – and whatever you most want to do – Radisson Blu can turn your dream into a reality,” said Rose Kutzli, Vice President, Branding. “With over 270 hotels in operation in 62 countries, Radisson Blu hotels span every corner of the world, and each hotel offers an experience more unique than the next.”
To enter the “Turn Your World Blu” (http://www.contest.radissonblu.com) online contest, visitors are asked to identify the perfect places and things they most wish to do on a dream vacation. From “Blu skies, sun and beaches” to “The Blu period: art & museums” to “New Blu you: learning hot new skills”, choices highlight the wide variety of experiences possible at Radisson Blu hotels. Participants must also complete two quick, playful questions about the Radisson Blu brand and their dream destination.
One lucky winner will be chosen from contestants who are able to creatively describe why they wish to visit their dream destination. The “Dream Trip for Two,” consists of not just one, but a customized collection of up to thirty free nights at their favourite Radisson Blu hotel destinations around the world, plus Round the World Flight Award Tickets for two from the Lufthansa Miles & More program. The contest is open between now and August 15, 2013. Complete details, including official rules, are available online at (http://www.contest.radissonblu.com).