Sleeperz Hotels, the innovative UK budget hotel operator, is to launch Cityroomz – a rooms-based sister brand offering convenience and comfort at great value prices – with an opening in Edinburgh in May.
Sleeperz Hotels specialises in building design-led premium budget hotels in city centres close to mainline rail stations. It currently operates successful hotels in Cardiff and Newcastle.
Aggressive expansion plans
It launches sister brand Cityroomz in the Scottish Capital as the latest phase in aggressive expansion plans.
David Myers, chief executive of Sleeperz Hotels, said: “The launch of a new rooms-based sister brand is a bold and exciting move for a young business. The fact that it is one of the best locations in Edinburgh, at the end of Princes Street, is a tremendous opportunity.
“Edinburgh is one of the world’s truly great cities. It’s Scotland’s cultural capital, sustaining a thriving and resilient tourism industry, and is the beating heart of business and politics north of the border.”
More hotels in the pipeline
Sleeperz is closing in on further sites for Sleeperz hotels in central Glasgow and London, with a 121 room agreement to lease secured for a hotel in Glasgow city centre and a London property at planning stage.
The Cityroomz hotel will open on the site of a former Travelodge in Edinburgh’s Shandwick Place, equal distance between Waverley and Haymarket rail stations.
The Sleeperz team will refurbish the property, renovating and reinventing the hotel to reflect Sleeperz Hotels’ passion for modern contemporary design, style and comfort.
The first bedroom completed at Cityroomz Edinburgh earlier this month
Cityroomz Hotel Edinburgh will operate 72 rooms and offer a fresh continental breakfast (£4.95) with rates starting at £49 per night, including free and fast wi-fi. The hotel is scheduled to open on May 13, 2013.